Baidu MEUX

Jan 24, 2024 · Product Management

How Baidu’s Task Incentive Design Boosted Mobile App Growth

Facing a slowdown in mobile internet growth, Baidu’s Speed version redefined its product positioning toward low‑tier, earnings‑focused users and introduced a two‑phase task incentive system—acquisition via timer tasks and activation through refined video scenarios—resulting in sustained daily active user growth across its ecosystem.