21CTO

Jun 30, 2021 · Product Management

How Rich Barton Built Expedia, Zillow, and Glassdoor: Lessons for Product Leaders

Rich Barton, a former Microsoft executive, launched three groundbreaking platforms—Expedia, Zillow, and Glassdoor—by identifying market gaps, creating data-driven services, and mastering product‑market fit, offering entrepreneurs and product managers key insights into scaling tech businesses, handling competition, and turning information into profit.