Qunhe Technology User Experience Design

Apr 8, 2022 · Product Management

How to Build a Persona‑Driven Tone of Voice for B2B UX Copy from Scratch

This article walks through a five‑stage process—data research, group discussion, keyword definition, persona enrichment, and portrait drawing—to create a consistent, empathetic, rational, and direct tone of voice for B2B tool UX copy, illustrated with real examples and visuals.