Alimama Tech

Dec 22, 2021 · Industry Insights

How Alibaba’s Traffic Quality Team Detects and Mitigates Advertiser Arbitrage

This article details Alibaba Mama's traffic quality team's comprehensive approach to identifying and curbing advertiser arbitrage through crowdsourced traffic detection, statistical baselines, behavior‑sequence modeling, graph mining, RPM perception, insight platforms, and downstream remediation, highlighting challenges and future directions.