Tree‑Based Causal Inference for Smart Subsidy Optimization at Hello Mobility

This article explains how Hello Mobility uses tree‑based causal inference and uplift modeling to improve smart subsidy efficiency in hotel marketing, covering background, uplift methods, custom split criteria, offline AUUC evaluation, online deployment, and future research directions.

Marketing OptimizationUplift Modelingcausal inference

0 likes · 17 min read

Tree‑Based Causal Inference for Smart Subsidy Optimization at Hello Mobility

HelloTech

Mar 1, 2022 · Artificial Intelligence

Causal Inference and Tree‑Based Uplift Modeling for Intelligent Subsidy in Ride‑Sharing Services

The paper applies causal inference and tree‑based uplift modeling to identify coupon‑responsive riders, using T‑, S‑, and X‑Learners as well as a proprietary Treelift model that directly optimizes per‑user utility, achieving a 4.7% lift over manual rules and 2.3% over prior response models.

Marketing OptimizationUplift Modelingai

0 likes · 17 min read

Causal Inference and Tree‑Based Uplift Modeling for Intelligent Subsidy in Ride‑Sharing Services

DataFunTalk

Feb 28, 2022 · Artificial Intelligence

Causal Inference and Uplift Modeling for Intelligent Subsidy in Hotel Marketing at Hello Mobility

This article explains how Hello Mobility applies causal inference and tree‑based uplift models to improve the efficiency of hotel‑marketing subsidies, detailing background, problem formulation, various uplift learning methods, a customized TreeCausal (Treelift) algorithm, offline AUUC evaluation, online deployment, and future research directions.

Marketing OptimizationUplift Modelingai

0 likes · 17 min read

Causal Inference and Uplift Modeling for Intelligent Subsidy in Hotel Marketing at Hello Mobility