DataFunSummit

Feb 22, 2024 · Game Development

How Ubisoft Embraces Generative AI for 2D Image Generation in AAA Game Development

This article details Ubisoft China's strategy for integrating generative AI into AAA game production, covering the evolution of diffusion models, their impact on 2D concept art workflows, data collection and preparation, model fine‑tuning with proprietary tools, experimental results, and insights from a Q&A session with Development Director Alexis Rolland.