Alibaba Cloud Developer

Mar 13, 2020 · Artificial Intelligence

How Deep Match to Rank Boosts CTR Prediction in E‑Commerce Recommendations

The article presents the Deep Match to Rank (DMR) model, which integrates collaborative‑filtering inspired user‑to‑item relevance modeling into the ranking stage of recommendation systems, achieving significant offline and online improvements in click‑through rate and revenue metrics for e‑commerce platforms.