NetEase Yanxuan Technology Product Team

Nov 5, 2020 · Industry Insights

How Yanxuan Built an AI‑Powered Omnichannel Reach System to Maximize ROI

This article examines Yanxuan’s transition to an AI‑driven omnichannel user‑reach system, detailing the business challenges of fragmented channels, the four‑step intelligent workflow, and a four‑layer architecture that integrates data platforms, algorithm services, applications, and business operations to maximize ROI.