vivo Internet Technology

Aug 2, 2023 · Game Development

Pre‑Experiment User Stratification Model for Improving AB Test Uniformity in Vivo Game Center

The paper introduces a pre‑user stratification model that uses covariate‑balancing algorithms to create separate strata for distribution and revenue metrics, ensuring equal user allocation in Vivo game‑center AB tests, which reduces metric variance, improves gray‑release effectiveness, and saves significant investigation effort.