vivo Internet Technology
Aug 2, 2023 · Game Development
Pre‑Experiment User Stratification Model for Improving AB Test Uniformity in Vivo Game Center
The paper introduces a pre‑user stratification model that uses covariate‑balancing algorithms to create separate strata for distribution and revenue metrics, ensuring equal user allocation in Vivo game‑center AB tests, which reduces metric variance, improves gray‑release effectiveness, and saves significant investigation effort.
AB testingdata analysisexperiment design
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