Programmer DD

Jul 3, 2020 · Information Security

Tracking Ad Clicks Without Exposing User Data: A Privacy‑Preserving Approach

This article explains how marketers can use UTM parameters to identify the source of ad clicks, compares click‑based (CPC) and impression‑based (CPM) pricing models, and introduces a cryptographic private‑set‑intersection protocol that lets advertisers and e‑commerce platforms measure ad exposure effects while fully protecting user privacy.