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value modeling

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Cognitive Technology Team
Cognitive Technology Team
Mar 31, 2025 · Artificial Intelligence

Understanding Douyin's Recommendation Algorithm: From Behavior Prediction to Value Modeling

The article explains how Douyin's recommendation system uses machine‑learning and deep‑learning models to predict user actions, assign value weights, and dynamically adjust scores, highlighting both its efficiency in large‑scale content distribution and its inherent limitations compared to human understanding.

AIdeep learningmachine learning
0 likes · 7 min read
Understanding Douyin's Recommendation Algorithm: From Behavior Prediction to Value Modeling
Alimama Tech
Alimama Tech
Apr 13, 2022 · Artificial Intelligence

Brand Advertising Value Modeling: From Instant CTR to Deep CVR and Incremental Uplift

Alibaba Mama’s brand advertising value system evolves from instant CTR to deep CVR and causal uplift modeling, employing focal loss, multi‑task training, GAN‑based uplift, enriched user‑sequence and UID embeddings, which together improve conversion lift, QINI, and interaction metrics while mitigating exposure bias and delayed feedback.

CVRGANadvertising
0 likes · 16 min read
Brand Advertising Value Modeling: From Instant CTR to Deep CVR and Incremental Uplift