Yuewen Experience Design (YUX)

Feb 16, 2023 · Product Management

How a Reward Center Boosts User Engagement with Video Ads: Design Strategies and Visual Effects

This case study details how a reading app’s Welfare Center aggregates video‑ad rewards, using interaction and visual design, vitality visualizations, and spring‑based animations to keep non‑paying users active, improve the reading experience, and gradually convert them to paying customers.