Baidu MEUX

Feb 15, 2022 · Product Management

How Zhihu’s Design Team Turned Text Content into a Video‑Driven Business

This article examines Zhihu’s evolution from a text‑centric platform to a video‑enabled product, detailing the design team’s role in content flow, the creation of video‑answer and video‑entity formats, the development of rapid‑layout tools, the shift to a membership model, and the ethical considerations designers must balance between user experience and commercial goals.