网易UEDC

Oct 21, 2022 · Product Management

How NetEase Cloud Music’s 19th Studio Turns User Psychology into Viral Creative Campaigns

This interview with the co‑founders of NetEase Cloud Music’s 19th creative studio reveals how they leverage user psychology, experience‑driven design, rapid prototyping, and a "user‑as‑gene" mindset to craft viral H5 tests and campaigns that resonate with young audiences.