Baidu MEUX
Nov 29, 2023 · Product Management
How Tieba Revamped Its Membership Experience: From User Research to Visual Design
Tieba transformed its 20‑year‑old membership system by splitting tiers, conducting user surveys, and redesigning visual identity, interaction, and payment flow, resulting in higher user engagement, perceived value, and notable revenue growth across the platform.
Product ManagementUX designUser Research
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