DataFunTalk
Sep 2, 2020 · Artificial Intelligence
CSCNN: Category‑Specific Convolutional Neural Network for Visual CTR Prediction in JD E‑commerce Advertising
This article presents CSCNN, a category‑specific convolutional neural network that integrates visual priors into click‑through‑rate (CTR) models for JD.com’s e‑commerce advertising, detailing its motivation, architecture, engineering optimizations, offline and online training strategies, and empirical performance gains on both public and industrial datasets.
CTR predictioncategory-specific CNNdeep learning
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