Mar 22, 2022 · Frontend Development

How We Redesigned the Smart Travel App’s Route List for Faster Comparison and Better UX

This case study details how the Smart Travel app’s route‑list page was completely re‑designed—introducing a unified list, new tab interactions, visual noise reduction, and card redesign—to boost comparison efficiency, improve user guidance, and achieve higher conversion rates comparable to train and flight listings.

Interaction DesignUI/UXdesign case study

0 likes · 6 min read

How We Redesigned the Smart Travel App’s Route List for Faster Comparison and Better UX

58UXD

Dec 2, 2020 · Product Management

How Visual Design Boosts Info-Flow Ad Click‑Through Rates

This article explains how streamlined visual design—covering content creativity, color theory, and layout optimization—can significantly increase click‑through rates for information‑flow advertisements by aligning with user psychology and rapid attention spans.

ad designclick-through ratecolor theory

0 likes · 6 min read

How Visual Design Boosts Info-Flow Ad Click‑Through Rates