Alibaba Cloud Developer

Feb 1, 2018 · Artificial Intelligence

How Alibaba’s Graph‑Based Bundle Mining Doubles Conversion in E‑Commerce

Alibaba’s latest bundle‑mining system leverages weighted graph embedding and real‑time sampling to recommend complementary products, replacing traditional item‑to‑item similarity, boosting click‑through rates by up to 13% offline and 4% online during the Double‑11 promotion while handling billions of edges.