Evolution of Feed Data Warehouse Wide-Table Modeling at Baidu App
Baidu’s Mobile Ecology team transformed its Feed data warehouse through three progressive stages—hour‑level core tables, a real‑time wide table, and a unified day‑level multi‑version table—consolidating traffic, content, and user data into a single partitioned wide‑table architecture that resolves granularity inconsistencies, cuts processing cost, and delivers real‑time to daily latency for diverse analytics.