ChatGPT website traffic falls for a third straight month in August as user engagement declines
According to Reuters, OpenAI's ChatGPT experienced a third consecutive month of reduced website visits in August, with global traffic dropping 3.2% to 1.43 billion and average session time falling to seven minutes, while unique visitors edged up slightly and a new Canva plugin was introduced for Plus subscribers.
According to Reuters, OpenAI's ChatGPT saw a third consecutive month decline in website visits in August, with global desktop and mobile visits falling 3.2% to 1.43 billion, after roughly 10% drops in the previous two months, while unique visitors rose marginally from 180 million to 180.5 million. Since March, the average time users spend on the site has also been decreasing month‑by‑month, from 8.7 minutes to 7 minutes in August.
Reuters reports that the resumption of classes in U.S. schools in September may help boost ChatGPT traffic and usage. OpenAI released a ChatGPT app on iOS in May, which may have impacted website traffic. ChatGPT remains free to use, with a premium subscription (ChatGPT Plus) available for $20 per month.
Notably, the ChatGPT Plus subscription introduced a Canva plugin that enables users to quickly generate designs, tables, graphics, images, and short videos. Users simply input text, and ChatGPT leverages Canva’s extensive template library to convert the text into personalized visual assets.
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