How 58 Daojia Scaled Service Center Design Across Hundreds of Stores

01 Introduction

Online‑offline integration in new retail is deepening, prompting many internet companies to explore physical stores. Rising online marketing costs are balancing with offline store expenses, making physical experience indispensable. 58 Daojia, a home‑service platform, therefore launched a premium service‑center project as a second‑stage venture.

02 What Should the 58 Daojia Service Center Look Like

The service center offers intangible products (nannies, maternity nurses, etc.) and therefore cannot be designed like a retail shop that merely displays goods. It must accommodate three user groups: agents (office, meeting, break areas), service providers (waiting, training zones), and customers (consultation, interview spaces). Additional facilities such as a mother‑baby room and children’s area enhance the experience.

Based on cost, coverage area, staff count, and required functional modules, the optimal store size is estimated at 300‑400 m², ideally located in office buildings to control operating costs.

03 Maximizing Brand Value Through Design

The space is divided into a front‑hall (reception, negotiation) and a back area (offices, training). A white‑painted exposed ceiling raises perceived height while saving costs. Oak flooring and paneling are used for walls; acoustic panels and carpet in meeting rooms protect privacy.

Lighting design includes 4000 K warm LEDs in the front hall, 6500 K task lighting in work areas, and indirect lighting in the children’s zone to protect eyesight. Comfortable natural‑latex sofas and a dedicated mother‑baby room further enhance the brand experience.

To ensure consistency across stores, a standardized design‑to‑construction hand‑over process is established, with headquarters designers controlling space planning, material specifications, and brand‑VI documentation, which are then packaged into training materials for regional managers.

04 Controlling Quality and Reducing Costs

Designers select contractors based on company age, qualifications, capital, personnel, and litigation history to guarantee execution fidelity. Detailed material specifications (brand, origin, color, size) and construction milestones are documented, with video or 3D cut‑aways for complex processes.

Suppliers are vetted regionally (North and South China) to maintain material quality while leveraging local pricing, forming a supplier pool for future roll‑outs.

05 Conclusion

Designers play a pivotal role throughout the project, moving beyond pure design to actively participate in implementation, quality control, and cost optimization. By iteratively refining the store‑level brand identity, the 58 Daojia service centers achieve a scalable, high‑quality physical presence nationwide.