How a B2B Recruitment App Uses Chinese‑Style IP and Blind‑Box Design to Boost Brand Engagement

Preface

Recruit Cat APP is a B‑side recruitment tool that aims to enhance user affinity through emotional IP design, using brand IP to convey values and create cultural resonance.

Project Background

Enterprise culture needs a core carrier; the B‑side IP targets owners, middle managers, and HR. The design focuses on a sober, restrained style for corporate clients.

Keywords

Three keywords guide the theme: Positive energy, Warmth, and Fun. Positive energy references heroic stories such as medical workers and athletes; Warmth is expressed through holiday gifts; Fun is realized via a blind‑box format that provides surprise and engagement.

Psychology of Blind Boxes

Stimulate curiosity through mystery and scarcity.

Provide surprise experience and social satisfaction.

Satisfy ownership desire.

Encourage interaction with probabilistic consumption.

Create social entertainment topics.

Design Execution

1. Creative Stage

The target audience includes CEOs (ambitious), middle managers (competent), and HR (practical). The design adopts Chinese‑style Tang dynasty aesthetics, selecting five characters—Wu Zetian, Li Jing, Di Renjie, Li Bai, and a court lady—each representing a user group.

2. Design Sketches

Iterative discussions refined details, series name, hidden versions, and finalized the Tang‑style theme.

3. 3D Modeling

After confirming flat designs, 3‑view drawings were created and 3D models built, ensuring consistent head‑to‑body ratios while handling individual details.

4. 3D Prototyping

Prototypes printed with a 3D printer to compare color and shape, allowing adjustments before final production.

5. Mass Production

Once samples passed, molds were produced and components manufactured for the blind‑box.

6. Color Matching

Colorists referenced Pantone swatches, applying spray or pad printing to achieve the designed palette.

7. Assembly Inspection

All parts were assembled tightly, inspected for seamless fit, then packaged into blind boxes.

8. Design Review

After completion, design assets and lessons were documented for future reference.

Conclusion

Through IP design, the product stands out in a crowded market, reflecting corporate values and fostering emotional resonance, much like the Olympic mascot Ice Dundun, ultimately enhancing brand perception and user loyalty.