58UXD
Feb 16, 2022 · Product Management
How a B2B Recruitment App Uses Chinese‑Style IP and Blind‑Box Design to Boost Brand Engagement
Recruit Cat, a B‑side recruitment app, leverages a Chinese‑style IP and blind‑box concept to convey positive energy, warmth, and fun, turning the brand into an emotional carrier that resonates with CEOs, managers, and HR, ultimately boosting user affinity and product reputation.
3D modelingChinese cultureIP design
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