How a Corporate Platform Revamped User Experience: A Design Case Study

Background

Meishi, the internal collaboration platform of 58 Group, serves more than 20,000 employees and has grown increasingly complex after two years of operation. The product team sought a redesign to enhance overall user experience.

Design Approach

Designers applied a professional experience‑design process to quickly support business needs. Interaction designers created a systematic workflow that improved the platform’s baseline experience and established an iteration mechanism.

User Research and Data Analysis

Initial agile interviews identified user characteristics and usage scenarios, while issue walkthroughs uncovered workflow problems and bugs. Data analysis revealed distinct usage patterns across different roles, guiding the focus toward three key upgrade areas: functional awareness, content retrieval, and scenario distribution.

Key Design Activities

• Card‑sorting tests evaluated user perception of over 40 functions, reducing cognitive load. • Scenario mapping clarified user needs and derived targeted solutions. • Multiple concept drafts were explored, and the homepage was restructured to highlight core functions and high‑frequency applications.

Visual Branding Refresh

The visual redesign aimed to reduce information noise while preserving brand quality. The new visual identity emphasizes liveliness, rigor, and efficiency, with updates to the logo, typography, color palette (orange for service attributes, blue for process attributes), and iconography.

Service Touchpoint Upgrade

Beyond the app, designers standardized offline signage, email templates, and anniversary notifications, creating responsive, template‑based assets that improve information dissemination and reinforce brand recognition.

Human‑Centric Care

Recognizing the importance of employee well‑being, the team produced over a hundred emotional posters for service anniversaries and designed digital badges to celebrate workplace achievements, fostering a sense of community.

Continuous Iteration Mechanism

A comprehensive data‑tracking infrastructure and an experience issue pool were established, enabling ongoing satisfaction measurement and iterative improvements based on user feedback.

Outcomes

Within two quarters, the redesign delivered cross‑project, cross‑media enhancements, unified visual language, and a scalable experience monitoring system, laying the groundwork for further efficiency‑boosting initiatives.