How AI and Big Data Are Revolutionizing Carrefour’s In‑Store and Home Delivery Services

Store Checkout: No Receipt Left Behind

During the holiday rush, Carrefour introduced self‑checkout lanes that divert customers from traditional queues, highlighting the need for digital payment solutions. Since the pandemic, Suning‑Carrefour stores have shifted transactions online, allowing shoppers to scan and pay themselves while staff promote online ordering and delivery.

Older shoppers still verify receipts after purchase, but previous printing systems sometimes produced incomplete tickets. Suning’s tech team solved this by splitting receipt images, compressing them across quality and adoption dimensions, and optimizing receipt templates to handle diverse device and ticket types efficiently.

"Vegetable Basket" Channel: Affordable, Healthy, Warm

On August 8, Suning‑Carrefour launched the "Vegetable Basket" channel across its mini‑program, Suning.com app, Suning Store app, and third‑party platforms like Meituan and Ele.me. The channel now offers fresh produce, meat, seafood, dairy, bakery, and staples—over 700 SKUs—leveraging strong supply‑chain control to deliver cost‑effective products.

Customers can order via mobile, receiving deliveries within 25 minutes for a 3‑km radius and up to three deliveries per day for 3‑10 km zones, covering 215 stores in 51 cities.

Big Data Drives Standardized Fresh Products

Data analysis shows younger, online‑savvy consumers prefer pre‑portioned, standardized items (e.g., 300 g sliced pork, 500 g fish, 200 g greens). Suning‑Carrefour responded by pre‑packaging previously bulk‑sold fresh goods, optimizing supply‑chain, inventory, and automated packaging processes.

According to e‑commerce manager Shi Yang, the Carrefour Management Platform identifies high‑frequency online items, enabling staff to stock pre‑packaged goods in advance and meet demand spikes.

Home‑Delivery Service: End‑to‑End Consumer Needs

Leveraging AI and big‑data, Suning‑Carrefour continuously upgrades its smart supply chain and expands dual‑channel sales. The fast‑picking warehouse, powered by data‑selected high‑frequency SKUs, cuts picking time by nearly 50%, boosting efficiency.

Predictive models forecast product demand, automating replenishment and intelligent allocation, ensuring seamless supply for both online and offline channels.

Expanded Services Through Suning Bangke

Suning Bangke now hosts all Carrefour stores nationwide, offering appliances, 3C, home goods, and services such as maintenance, cleaning, warranty, recycling, and delivery. Digital technology empowers community services, extending Suning’s online operational advantages and delivering fast, high‑quality experiences.

Strategic Vision

Chairman Zhang Jindong emphasized that Carrefour China’s “five upgrade strategies” focus on digital transformation, supply‑chain integration, and scenario‑based renovation, strengthening local service capabilities and providing convenient, multi‑touchpoint, high‑quality consumer experiences.