How Baidu Baike Revamps Festival Pages with Traditional Chinese Art
This article explores Baidu Baike's visual redesign of festival entries, detailing how traditional Chinese painting techniques, emotional storytelling, cultural motifs, and a unified visual identity were applied across PC and mobile platforms to enhance brand perception and user engagement.
Design Exploration
To promote Chinese traditional culture and improve Baidu Baike's brand image, a new visual style for encyclopedia entries was created using ink wash, dyeing, splashing color, and leaving blank spaces, tailored to each festival's customs and legends.
Emotional Expression
Different age groups are depicted through facial expressions, posture, and clothing to convey the emotional atmosphere of each festival.
Cultural Feel
Traditional architectural and landscape elements subtly embed cultural imprints throughout the designs.
Recognition System
01/Source Painting: Traditional Chinese painting techniques form a fixed visual identity for festival entries, strengthening cultural recognition.
02/Master Tribute: Techniques such as ink wash, dyeing, splashing color, and leaving blanks are applied to every festival background.
Unified Visual Language
A consistent vertical title format, red seal, and recurring motifs like mountains and clouds create a cohesive illustration set.
Concept Illustration
Clear Qingming: Spring outings with willow branches and paper kites evoke a dreamlike state.
Cold Food: Offering green dumplings and wine by a stream reflects nostalgia.
Mid‑Autumn: Playful rabbits on lotus flowers symbolize reunion.
Year‑End: Snowfall, dumplings, and fish convey warmth and good fortune.
Dragon Head: A youthful dancer with embroidered balls heralds spring rain.
Project Application
PC: New encyclopedia entry background pages showcase traditional festival themes with a knowledge‑driven aesthetic.
Mobile: Celebrity‑backed festival promotions provide customized visual positions, enriching user experience and expanding reach.
Project Summary
Traditional culture is gaining attention as China's comprehensive national strength grows, fostering cultural confidence and the rise of the "Guochao" trend. Baidu Baike, long committed to cultural dissemination, leveraged this project to deepen users' understanding of traditional festivals, achieving over 100 million exposures nationwide.
The integration of traditional illustration styles with Baidu Baike's cultural tone aligns with current trends, delivering rich visual experiences and reinforcing brand values.
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Baidu MEUX
MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
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