The article argues that a logo alone cannot create brand value; instead, a strong B2B brand requires four pillars—positioning, messaging, visual identity, and a scalable brand system—each supported by concrete frameworks, examples, and actionable steps to avoid common pitfalls.
This article explains JD Cloud's visual design system, detailing the design thinking, core principles, color and texture usage, grid and size specifications, and the composition of 3D, 2.5D, and linear icons to create a consistent, technology‑focused brand image across multiple scenarios.
This article details how the 58 Home design team created a cohesive visual identity and interactive experience for the Summer Life Festival, outlining the design language, thematic keywords, phased campaign structure, and specific UI elements such as motion, branding symbols, color palettes, textures, typography, and page layouts to engage users and reinforce the brand’s "quality life" promise.
This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.
This article details the design process behind the WeChat Game Video brand, covering the service overview, concept development, logo creation—including static and animated elements, color choices, and application scenarios—to illustrate how a clear, memorable visual identity was built for a new gaming video feature.
This article details the comprehensive redesign of the "到家精选" local service brand, covering the importance of brand perception, identified design shortcomings, and the strategic implementation of color, shape, and IP elements to strengthen brand memory and support business growth.
This case study details how Baidu's Lemon Aimei platform tackled the booming medical aesthetic market by creating a trustworthy, high‑quality service and a distinctive visual system—using youthful, beautiful, and safe keywords, unified design language, and strategic online/offline branding—to boost brand reputation and user engagement.
This article explores Baidu Baike's visual redesign of festival entries, detailing how traditional Chinese painting techniques, emotional storytelling, cultural motifs, and a unified visual identity were applied across PC and mobile platforms to enhance brand perception and user engagement.
This article explains the concept of a visual hammer, its relationship with positioning, why many Chinese companies lack brand awareness, and provides practical examples—from shape and color to packaging and celebrity endorsements—showing how repeated, focused visual cues can embed a brand in consumers' minds.
This article explores how NBA team logos serve as visual identities, tracing their historical evolution, symbolic shapes, color codes, digital redesigns, and the core design principles of simplicity, readability, memorability, and timelessness that unite fans across generations.
This case study explains how Alibaba Local Life combined the Koubei and Ele.me brand marks into a cohesive logo system, detailing the design difficulties, grid standards, color palette, and practical applications that support the brand's unified visual identity across offline consumption scenarios.
This case study details Suning Reading's strategic redesign, covering brand positioning, logo evolution, color and typography systems, iconography, and the UI redesign of key pages such as the launch screen, bookshelf, and reading view, illustrating how thoughtful design can differentiate a mature e‑book product.
This article explains the fundamentals of branding, outlines a seven‑step process for app‑level brand design—including user research, positioning, visual identity, and operational integration—and showcases a real‑world NetEase case study with before‑and‑after visuals.
This article explores how different colors influence brand perception and consumer emotions, explains the psychological impact of hues like red, yellow, green, and blue, and showcases real‑world branding examples from UNIQLO, MUJI, and major tech and retail companies.
