Big Data 2 min read

How Bitmap‑Based High‑Table Architecture Powers Mill‑Scale User Profiling and Real‑Time Crowd Selection

The article explains how a bitmap‑driven high‑table design (SelectDB) overcomes wide‑table storage bloat and latency to enable millisecond‑level crowd selection for tens of millions of users with hundreds of tag dimensions, while supporting dynamic tag expansion.

DataFunTalk
DataFunTalk
DataFunTalk
How Bitmap‑Based High‑Table Architecture Powers Mill‑Scale User Profiling and Real‑Time Crowd Selection

Profiling tens of millions of users across hundreds of tag dimensions and performing crowd selection within milliseconds is a stringent requirement in the gaming industry.

Traditional wide‑table solutions encounter two main problems: frequent tag changes cause storage bloat, and real‑time selection creates performance bottlenecks that prevent operators from responding promptly.

SelectDB implements a bitmap‑based high‑table architecture. User groups are stored as bitmaps; orthogonal bitmap operations combine multiple tags, delivering selection results in seconds while allowing tags to be added dynamically without increasing storage size.

This design eliminates the inefficiency of crowd estimation and enables precise push notifications at scale.

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real-time analyticsuser profilingbitmapselectdbcrowd selection
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Dedicated to sharing and discussing big data and AI technology applications, aiming to empower a million data scientists. Regularly hosts live tech talks and curates articles on big data, recommendation/search algorithms, advertising algorithms, NLP, intelligent risk control, autonomous driving, and machine learning/deep learning.

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