How Custom Emoji Packs Can Supercharge Your Video Channel Engagement

Recently we created an emoji pack for the "王者荣耀挖掘鸡" video channel and examined how emoji packs can enrich video content and spark audience interaction.

Why create emoji packs for a video channel?

As the channel grew rapidly, a dedicated set of stickers featuring the channel’s IP character (the “Chicken Brother”) was needed to convey emotions at key moments in video editing and to strengthen brand identity.

A / Emoji assets in video editing

Dynamic stickers are placed at crucial points in clips, making the content more lively and helping to drive viewers’ emotions.

B / In‑video character interaction

Each short video includes a line of dialogue from the Chicken Brother, encouraging viewers to engage and reinforcing the creator’s message.

C / Live‑stream room decoration

The character also appears in live‑stream overlays, adding a recognizable visual element.

D / Fan‑group sticker chats

Stickers promote interaction among fans, increase sharing, and aid the channel’s promotion.

How the emoji pack was created from the "head"?

Chicken’s birth

The “Digging Chicken” is the virtual mascot of the channel, designed by two in‑house designers. From the outset it had a simple, clear visual identity.

Value of the emoji pack

Initially, wild funny stickers were used, but they could not meet the growing needs of the channel. A dedicated character‑based pack offers targeted, repeatable expressions that align with frequent scenes and themes, strengthening brand recall.

Production workflow

The process can be summarized in four stages:

A – Initial visual concept : Define personality, equipment, and basic look based on the channel’s game style.

B – Color system & typography : Use bright, high‑saturation colors with uniform black outlines; a playful font supports the light‑hearted tone.

C – Keyword brainstorming & mood board : List high‑frequency slang, memes, and game‑related terms, then create mood boards and sketch concepts.

D – Visual design & animation : Refine sketches into static frames, then add motion, ensuring the character’s sunglasses, heart‑shaped crest, and other signature elements remain recognizable.

Some practical tips

Check the official WeChat sticker specifications before starting to avoid re‑work.

Design static frames while simultaneously planning animation to improve efficiency.

Keep animations simple and clear so the expression’s meaning is instantly understood.

Reference similar stickers, anime, or live‑action footage for motion ideas, and ensure fluidity within the limited size.

In After Effects, use 10–20 fps; higher frame counts add smoothness but increase GIF size. Export with RGB+Alpha for transparency.

In Photoshop, add a 2 px white stroke for dark‑mode compatibility and adjust size uniformly before exporting.

The Chicken Brother sticker pack is now live on WeChat, has been widely adopted across the channel’s videos, live streams, and fan groups, and continues to attract downloads and positive feedback.