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WeChat Game Design

Tencent's WeChat Game Design (WGD) handles design and UX research for WeChat games, crafting more engaging interactive experiences for users.

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Latest from WeChat Game Design

5 recent articles

WeChat Game Design

Mar 28, 2023 · Game Development

How We Turned Game Data into a Shareable Story: The 2022 WeChat Game Year‑End Review

This case study details how the WeChat Games team designed a 2022 year‑end review that transforms player statistics into an engaging, story‑driven experience by leveraging emotional storytelling, personalized personas, comic‑style visuals, and clever easter eggs to boost shareability and user delight.

WeChat gamesdata storytellingpersonalization

0 likes · 8 min read

How We Turned Game Data into a Shareable Story: The 2022 WeChat Game Year‑End Review

WeChat Game Design

Jan 7, 2022 · Fundamentals

Uncovering UI Subtext: How Hidden Visual Cues Shape User Experience

This article explores the concept of visual subtext in UI design, explaining why designers should consider hidden cues, defining subtext, and illustrating its three main functions—conveying hidden information, building emotional connections, and reducing cognitive load—through real game‑interface case studies.

UI designUser experiencedesign principles

0 likes · 9 min read

Uncovering UI Subtext: How Hidden Visual Cues Shape User Experience

WeChat Game Design

Nov 30, 2021 · Product Management

How We Crafted the WeChat Game Video Logo: From Concept to Dynamic Branding

This article details the design process behind the WeChat Game Video brand, covering the service overview, concept development, logo creation—including static and animated elements, color choices, and application scenarios—to illustrate how a clear, memorable visual identity was built for a new gaming video feature.

Game VideoLogo DevelopmentWeChat

0 likes · 10 min read

WeChat Game Design

Nov 12, 2021 · Fundamentals

How Custom Emoji Packs Can Supercharge Your Video Channel Engagement

This article explores why creating a dedicated emoji pack for a video channel boosts viewer interaction, outlines practical usage scenarios across editing, live streams, and fan groups, and shares a step‑by‑step design and production workflow with tips for efficient creation.

brandingcreative workflowdigital stickers

0 likes · 10 min read

How Custom Emoji Packs Can Supercharge Your Video Channel Engagement

WeChat Game Design

Jul 8, 2021 · Game Development

How WeChat Game Red Envelope Covers Boost Player Engagement: Design Cases & Methods

This article analyzes WeChat game red‑envelope cover design, explaining its purpose for brands and players, detailing case studies such as King of Glory and Peace Elite × Tesla, and outlining practical design methods like role‑switching, storytelling, theme focus, and multimedia formats to create compelling, engaging experiences.

Red EnvelopeUI/UXWeChat

0 likes · 12 min read

How WeChat Game Red Envelope Covers Boost Player Engagement: Design Cases & Methods