How iQIYI’s “Frame Qiyi Cinema” Brings Cinema‑Grade 4K HDR to Mobile Devices

01 – New Experience with “Frame Qiyi Cinema”

“Frame Qiyi Cinema” is a cinema‑grade audio‑visual standard that combines 4K resolution, HDR, high frame rate, and spatial sound. On mobile devices it delivers pixel‑level detail—such as a single water droplet’s trail—and vivid color, brighter contrast, and smoother motion, effectively turning a phone into a personal theater.

The HDR component expands brightness, color gamut, and contrast, allowing night‑scene details to stand out. Ultra‑high frame rates provide millisecond‑level motion fidelity, eliminating blur in fast‑action sequences. Paired with immersive audio, users experience a full‑dimensional soundscape with ordinary headphones.

02 – “iQIYI Certified” Equals High Quality

To ensure consistent high‑quality playback, iQIYI collaborates deeply with hardware manufacturers such as Huawei, Xiaomi, and OPPO, providing them with the “Frame Qiyi Cinema” technical specification. The standard is easy to implement and yields noticeable visual improvements, allowing manufacturers to certify devices with minimal integration effort.

iQIYI’s senior executives emphasize that the expanding backbone network, 5G rollout, and continual hardware upgrades create objective conditions for higher‑resolution streaming. The company has also built a comprehensive testing suite—covering extreme brightness, darkness, and fast motion—to verify that each certified device meets the required quality thresholds.

HDR algorithm optimization remains a challenge; iQIYI works on end‑to‑end improvements from content creation, encoding, transmission, to playback, aiming to reduce color bias and let AI‑driven tools learn from professional colorists.

03 – Content Suitable for “Frame Qiyi Cinema”

High‑quality 4K content requires both advanced capture equipment and unified production standards. iQIYI has published a “4K Production Whitepaper” that defines technical specifications, workflow, device requirements, and delivery criteria for every stage—from shooting and DIT to editing, VFX, and color grading.

The platform supports more than 30 partner production companies, providing technical resources and project support to promote industry‑wide adoption of ultra‑HD standards. Recent examples include the exclusive 4K drama “Appointment,” the series “Love the Special Forces,” and other flagship titles produced under the whitepaper’s guidelines.

iQIYI also enforces strict source‑material quality checks, ensuring that series such as “Rebel,” “Become Your Day,” and “Cliff Walkers” meet the “Frame Qiyi Cinema” criteria before release.

By integrating hardware decoding, proprietary software decoders, and collaboration with the China Ultra‑HD Alliance (CUVA), iQIYI enables both new and existing devices to deliver the highest possible visual experience, positioning the technology as a tool that empowers creators and enriches audience immersion.