How Redesigning a Used‑Car Valuation Page Boosted Leads by 50%+

Background

58 Used‑Car aims to create a traffic‑to‑link website model, where acquiring vehicle leads is the most critical step. The "Estimate Car Price" tool collects C‑end user vehicle information, provides market value feedback, and supplies 58 with lead data for distribution and sales, driving revenue.

Problem

Unclear page scenarios and deep entry points misaligned with user paths.

The result page overloaded with modules (vehicle info, buying/selling info, recommendations, market analysis) causing confusion.

Lack of visual focus and hierarchy made the page feel bland and hard to navigate.

Design Performance

We rebuilt the valuation result page with three key improvements:

Clear scenario mapping : Separate buy‑car and sell‑car flows. The "View Market Price" link from the car detail page leads to the buy‑car result page, while the "Estimate Car Price" entry from the service tab leads to the sell‑car result page. Each page now displays content tailored to the user's intent.

Modular framework : Both result pages contain only four modules—vehicle info, information‑entry form, price‑comparison section, and recommendations—streamlining the user journey.

Enhanced visual design : Use large car imagery, grid‑style vertical stretch, and branded letter backgrounds to create a premium feel. Card‑based segmentation and ample white space highlight key data, while consistent button styles and corner radii maintain brand unity.

Visual examples (images omitted) illustrate the new layouts, price‑comparison charts, and consistent UI elements.

Post‑Launch Data

After the redesign, high‑quality vehicle leads increased by more than 50%, and daily revenue grew over 100% despite limited traffic.

Remaining issues to address:

Some vehicle images still retain background colors, limiting display flexibility.

The sell‑car result page’s information‑capture form is positioned low, reducing visibility.

Data chart fidelity could be improved for better accuracy.

Thanks to the collaborative effort of interaction, product, and frontend teams. We look forward to further enhancing lead quality and value for 58 Used‑Car.