This case study details how the Taobao fashion channel was redesigned by consolidating visual language, simplifying layouts, and focusing on product images, resulting in a cleaner, more consistent user experience that aligns with business goals and evolving user expectations.
This article outlines the comprehensive redesign of Vivo App Store’s game page, detailing user research, pain‑point analysis, design strategy, framework adjustments, visual enhancements, and the resulting improvements in user attraction, freshness, and conversion metrics.
Facing stagnant traffic in 2023, the 58 Yellow Pages design team applied first‑principles user research to strip commercial noise, redesign icons, list and detail pages, and introduce targeted merchant features, resulting in markedly higher user satisfaction and a revenue surge on both the consumer and business sides.
Baidu Baike’s design team reimagined the encyclopedia from a static search‑driven service into an interactive knowledge‑exploration experience by restructuring the page framework, modernizing visual language, adding immersive containers, and building a scroll‑based linked layout, resulting in higher user engagement and satisfaction.
This article details the systematic redesign of Vivo's game center welfare tab, covering project background, design goals, step‑by‑step framework creation, visual styling, animation, holiday themes, membership coupon and mall modules, and the evaluation that proved increased user activity and satisfaction.
This case study examines Qidian's rapid user growth and evolving reading habits, revealing challenges in bookshelf usability and presenting a data‑driven redesign that reorganizes information layout, introduces efficient management tools, and enhances user‑book interaction to create a more satisfying reading experience.
This article examines Baidu Wenku's decade‑old document platform and explains how user research revealed outdated visuals and interactions, prompting a comprehensive visual and experiential redesign that aligns the product with the preferences of younger users.
The AiFanFan Communication system was refactored by applying domain‑driven design and micro‑services, replacing an outdated Windows C++ client and excessive middleware with a five‑layer architecture, streamlined protocols, and a cross‑platform Electron‑Vue UI, resulting in clearer modules, higher stability, reduced team size, and faster feature delivery.
This article details how the team applied a user experience map to redesign the AI‑powered English tutoring app Alix, outlining the quick‑turn workshop method, key findings, opportunity brainstorming, and how the resulting map drove concrete product demos and iterative releases.
This case study details how extensive merchant research, heat‑map analysis, and a focused redesign of the 58 platform's 商家通 app transformed its layout, consolidated core functions, and introduced real‑time opportunity feeds, ultimately improving usage efficiency, click‑through rates, and merchant order conversion.
A detailed case study shows how clarifying user scenarios, simplifying page modules, and enhancing visual hierarchy on a used‑car valuation result page increased high‑quality leads by over 50% and doubled daily revenue.
This case study details how a comprehensive redesign of a used‑car detail page improved decision‑making efficiency, enhanced dealer exposure, standardized business processes, refined information presentation, and increased perceived vehicle authenticity, ultimately delivering a higher‑quality user experience and stronger commercial outcomes.
This article details Baidu App's emoji panel redesign, covering background, design goals, problem analysis of the original horizontal swipe, the research‑driven design process, evaluation methods, quantitative results, user behavior analysis, and key takeaways for future product improvements.
This article details the three‑month redesign of the Car Dealer Connect (车商通) B2B platform, describing how multi‑dimensional metrics such as daily active users, usage time, Customer Effort Score (CES) and NPS were used to evaluate the shift from a tool‑centric product to a service‑oriented platform and the resulting business impact.
A detailed case study reveals how extensive user research uncovered key audience traits, leading to expanded task types, tailored difficulty levels, improved search efficiency, enhanced trust design, and visual upgrades that together boosted engagement and conversion for an online earning platform.
This case study details how 58 Local redesigned its visual language and user experience for the sinking market, addressing continuity gaps, brand differentiation, and outdated frameworks, while leveraging user research to create localized icons, color schemes, and animated elements that boosted next‑day retention from 29% to 33% within a month.
The article details Ctrip’s Flight Assistant redesign journey, outlining the transition from the 1.0 era’s separate flight‑dynamic and flight‑assistant lines through the integrated 2.0 version to the intelligent, user‑centric 3.0 version, and explains the design strategies, GUCDR model, and three key “secrets” employed to improve usability and information overload.
This article details how the 58APP team redesigned its recruitment detail page during the July super‑job season, outlining a two‑stage research‑to‑design workflow, information restructuring, situational emotional design, and post‑launch reflections to improve consistency, efficiency, and user trust.
This case study details how a five‑iteration, six‑release redesign of the 58.com second‑hand car publishing flow—covering entry consolidation, form simplification, field reduction, real‑car verification, and image quality enhancements—boosted listing success rates, user conversion, and overall system value.
This case study details how a major recruitment platform redesigned its job‑detail page in response to pandemic‑driven market shifts, focusing on younger users, improving information clarity, visual style, modular hierarchy, and interactive elements to boost engagement and hiring efficiency.
This case study details how 58.com’s rental page was redesigned by analyzing user data and UI issues, consolidating modules, optimizing the search flow, and introducing flexible features, resulting in a streamlined layout that improves conversion rates and overall user experience.
This case study details the comprehensive redesign of an internal video‑conferencing application, covering visual style, color system, information hierarchy, user‑flow improvements, service‑touchpoint mapping, and post‑meeting feedback, ultimately raising user satisfaction by 30% and achieving an 85% five‑star rating.
This case study details the redesign of the internal 58 Cloud Disk service, covering project background, challenges with legacy tools, the four redesign goals of lightweight, usability, consistency, and branding, and the ongoing lessons learned for enterprise product development.
This article details 58租房’s end‑to‑end redesign of its roommate‑finding feature, covering user pain‑point analysis, a richer roommate information model, split‑step data collection, UI enhancements for search efficiency, and the establishment of business and usability metrics to validate the improvements.
This case study details how NetEase’s AR platform redesign, driven by designers through problem discovery, feature reverse‑engineering, and design reconstruction, improved AR experience efficiency, enhanced content sharing, and strengthened business cooperation for both B‑side and C‑side users.
This case study details Suning Reading's strategic redesign, covering brand positioning, logo evolution, color and typography systems, iconography, and the UI redesign of key pages such as the launch screen, bookshelf, and reading view, illustrating how thoughtful design can differentiate a mature e‑book product.
This article shares a step‑by‑step case study of how a small team transformed the Goapi QA testing tool’s user experience by deeply understanding the product, aligning design rhythm with team workflow, fostering cross‑functional collaboration, and building a reusable component library.
This article details a data‑driven, low‑cost redesign of Yixin’s Discovery page, covering problem identification, data collection and analysis, design goals, key design points, implementation results, and lessons learned for future product iterations.
