How to Build a SaaS B2B Education Platform: 58 Tongcheng University Case Study

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58 Tongcheng University was built from scratch in a few months, sharing the full production process and experience of creating a SaaS B2B product.

Background

"58 Tongcheng University" (formerly "58 University") provides industry knowledge education for users and merchants of the 58 Group. The pandemic accelerated online education, and the platform was included in the Ministry of Human Resources' vocational‑skill improvement action.

On May 11, an online launch announced the establishment of six colleges: Real Estate, Human Resources, Family Services, Automotive Services, Design, and New Media Marketing.

Product Positioning

The platform is positioned as a vocational‑skill training and job‑recommendation platform, incubated across 58’s business lines, especially rich in real‑estate enterprise users and course content.

User Classification

Users are divided into B‑end (enterprise training) and C‑end (learners). B‑end focuses on corporate training, especially for real‑estate agents lacking internal learning platforms; the SaaS solution helps companies run their own university. C‑end users span various industries and roles, cycling between basic and advanced learning needs.

B‑end SaaS Design Based on Business Scenarios

“Easy Enterprise Classroom” is the enterprise‑training application. Design follows the training lifecycle: pre‑training, during training, post‑training, with steps of content classification, focus, and distribution.

Key steps:

Content classification – defining what the enterprise needs to train and what resources are available.

Content focus – packaging and refining the content pool into tailored solutions.

Content distribution – presenting modules (online courses, exams, offline sessions) that can be flexibly combined per enterprise needs.

Home page “golden area” displays training workflow functions and systematic course categories, allowing customized university experiences for each company.

C‑end Traffic Framework Adjustment

The platform, originally B‑end focused, was adjusted to attract natural traffic from the main 58 site. Problems identified: unclear product positioning for non‑target roles, lack of algorithmic or persona‑based recommendations, and login prompts blocking exploration.

Solutions include clear product positioning, dedicated conversion spaces for education institutions and enterprises, quick access for learners, and informative entry for casual visitors, reducing friction and improving traffic retention.

Conclusion

This case outlines the demand‑analysis process and content‑driven design for a SaaS B2B education product. Both 58 Tongcheng University and Easy Enterprise Classroom are live, with ongoing optimization needed.