Why Wuliangye’s Digital Banquet Boosted Customer Growth 139% Amid Market Downturn
Amid a 90% drop in banquet bookings during the May Day period, Wuliangye adopted a SaaS‑based digital banquet system that links brands, distributors, stores, hosts and consumers through QR codes and mini‑programs, creating tiered incentives, transparent cost flows and real‑time data loops that drove a 139% increase in customer acquisition while solving traditional pain points of paper registration, channel fee leakage and blind brand decisions.
