How UI Designers Create Value Across Mobile, VR/AR, and Emerging Platforms

1. Design Participation Overview

With the rapid growth of the internet industry in China, UI design now covers mobile apps, PC interfaces, VR/AR experiences, automotive operating systems, and emerging artistic works across sectors such as real estate, e‑commerce, social media, education, and smart cities. UI designers are not only visual artists but also creators of social value.

2. Mobile App – Commercial Office Platform

The 58 Commercial Office app is used as a case study to show what UI designers do. First, they analyze the project background and target users. The platform aims to help developers quickly lease and manage office properties, serving developers and leasing consultants.

After understanding the background, designers consider how to use design methods to solve leasing problems. The high‑fidelity redesign of the homepage groups features into three categories: lead‑generation channel, workbench, and browsing area, organized by usage frequency and importance to improve efficiency.

3. VR Project – Commercial Building VR

VR projects differ from the previous case by requiring realistic scene integration and immersive user experience. Background research shows that adding VR tours to commercial buildings enhances house‑viewing efficiency and enriches property information.

To improve user experience, designers focus on three aspects: simplifying interaction to lower learning cost, ensuring smooth and consistent view switching, and unifying design standards with existing spatial perception technologies.

The VR interface uses a compass‑style map and radar to indicate direction, while aerial and ground view tags are presented as blue labels that users can switch by tapping or sliding.

4. AR Project – Commercial Building AR

AR overlays virtual information onto the real world, requiring designers to master 3D spatial interaction and user immersion. For example, a popup’s placement must consider not only screen coordinates but also distance from the user’s eyes in space.

In high‑fidelity AR design, designers create 3D models, define interaction points, and ensure seamless integration with real‑world cues.

5. Other Projects

UI design is also essential for automotive systems and other hardware operating systems.

Conclusion

Today, UI designers are no longer limited to mobile interfaces; with emerging technologies like VR, AR, and interactive installations, they play a crucial role in creating value across diverse digital and physical experiences.