How VR and Live Streaming Are Revolutionizing Real Estate Transactions
The report explores how emerging VR and live‑streaming technologies enable fully online property viewings, accelerate sales, and reshape auction processes, illustrating the broader digital transformation of the real‑estate industry in the post‑pandemic era.
The internet has dramatically changed the real‑estate sector, allowing buyers to view properties remotely through VR and live‑streaming without visiting physical sites.
On June 28, Suning Live launched its first VR house‑viewing event, featuring Leju CEO Ding Zuyu and host Zhu Dan, which resulted in 100 discounted units being sold instantly during the "618" housing rush.
On July 17, Judge Sun of Xuzhou Fengxian People's Court hosted a live‑streamed property auction, interacting with viewers online and enhancing transparency and execution of sales.
As VR and live‑streaming technologies mature, the online real‑estate transaction process is expected to evolve from property selection and viewing to a fully professional, end‑to‑end digital workflow, moving beyond traditional traffic‑driven models.
For more detailed insights, refer to the "Online Real‑Estate Transaction Series Research Report 2".
Suning Technology
Official Suning Technology account. Explains cutting-edge retail technology and shares Suning's tech practices.
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