How Yibin’s Digital Platform Is Revamping Local Industries with JD Retail Cloud

Yibin, a lesser‑known inland city in Sichuan, has emerged as a digital‑economy hotspot, largely thanks to a strategic partnership with JD Retail Cloud that created a city‑level digital production‑finance collaborative platform and a pioneering "super‑chain" industry ecosystem.

01. Reviving the Fuel Noodles

Fuel noodles, a signature Yibin dish, face the classic challenge of scaling a non‑heritage product. By digitizing the supply chain and leveraging JD’s retail expertise, standardized ingredients and logistics enable consistent quality and broader distribution, turning a local specialty into a marketable commodity.

02. The Digital Revolution of Baijiu

Traditional baijiu producers struggle with innovation and market reach. The digital platform integrates supply‑chain finance, enabling faster sales, better consumer service, and seamless B2B/B2C interactions. JD’s "technology + operations" model provides both the technical backbone and the operational expertise needed for industry transformation.

03. Bringing Production In, Sending Products Out

Local manufacturers like Tianyuan Co. have joined the platform, linking lithium‑battery material supply to global leader CATL. The platform offers strategic opportunities: digitizing production‑finance processes to cut costs, showcasing Yibin’s manufacturing capabilities, and testing the city’s digital readiness.

04. The New Story of the Three‑River Confluence

Yibin’s GDP has grown at an average of 8.1% annually, positioning it as a leading city in the Chengdu‑Chongqing economic circle. The success stems from deep industry integration, government commitment, and JD’s dual focus on technology and operations. The platform’s three‑phase rollout—preparation, production‑finance expansion, and operational deepening—aims to replicate this model in other cities while balancing economic, social, and political benefits.