Maria: Multi-Scenario Ranking with Adaptive Feature Learning

Maria is a multi‑scenario ranking framework that adaptively learns features across heterogeneous e‑commerce query types—visual search, similar‑product search, and interest search—by employing Feature Scaling, Feature Refinement, and Feature Correlation Modeling modules, achieving superior performance and reducing the seesaw effect on the Ali‑CCP and Alimama datasets.

Alimama Tech
Alimama Tech
Alimama Tech
Maria: Multi-Scenario Ranking with Adaptive Feature Learning

This paper proposes Maria, a multi-scenario ranking model with adaptive feature learning for heterogeneous query modalities in e-commerce search. The model addresses the challenge of modeling both commonality and differences across multiple search scenarios (visual search, similar product search, and interest search) through three key modules: Feature Scaling (FS), Feature Refinement (FR), and Feature Correlation Modeling (FCM). Experimental results on both Ali-CCP and Alimama datasets demonstrate superior performance compared to existing methods, effectively mitigating the seesaw effect in multi-scenario learning.

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CTR predictionE-commerce Searchadaptive feature learningfeature correlationfeature refinementfeature scalingheterogeneous queriesmulti-scenario learning
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