Product Management 12 min read

Mastering Online Agile Co‑Creation Workshops: Planning, Participants, and Tools

This guide explains how to prepare, execute, and wrap up online agile co‑creation workshops by defining clear goals, selecting the right participants, assigning organizer roles, and choosing effective digital tools to ensure productive remote collaboration.

JD.com Experience Design Center
JD.com Experience Design Center
JD.com Experience Design Center
Mastering Online Agile Co‑Creation Workshops: Planning, Participants, and Tools

Online agile co‑creation resembles a theatrical production moving from a physical stage to a digital screen; while the format changes, the planning, organization, and attention to detail remain complex, and without proper preparation the workshop can become merely a formality.

1. Goal Consensus and Theme Definition

Online agile co‑creation workshops typically start when the demand side seeks user‑research‑driven solutions. Agile co‑creation is one method for user research to help the business, and it is effective only when the following conditions are met:

High relevance of the task: the time and personnel investment must be justified by significant value to the demand side.

Unresolved answer: the solution is unknown and requires collective brainstorming.

Significant challenge: the problem is difficult and needs multi‑role, cross‑department collaboration.

Strong consensus: a high‑quality agreement on the solution is essential for implementation.

Research input: prior user research provides insights that can spark ideas during the workshop.

Setting clear goals that reflect the team's principles and aspirations is crucial. Organizers must fully understand the initiator’s needs so that the time invested delivers value to both the team and users. Convert the business problem into a co‑creation theme, and keep the theme specific, singular, and limited to one or two topics to fit a 2‑3 hour session.

Gather requirements through multi‑party communication, involving business, product, and design roles, and ensure upward communication to align with strategic direction.

Distill a concise, specific theme; fewer topics help maintain participants’ focus.

Confirm the theme with the demand side to ensure it addresses the intended business issue.

2. Participants: Choosing the Right People for the Co‑Creation Stage

After defining the workshop goal, the research team and the demand side identify team members whose expertise can contribute to the theme. Because online interaction makes engagement and focus harder to sustain, selecting the right participants is critical.

Participants are categorized into primary contributors and audience guests based on two criteria: willingness and relevance to the goal.

Primary contributors have high willingness and strong relevance; they are directly invested in achieving the goal.

Audience guests have lower relevance or availability and are placed in a separate online room.

Selection guidelines:

High willingness and relevance: prioritize members whose interests align closely with the goal.

Diverse roles: include various functions to ensure multiple perspectives and implementation feasibility.

Willingness to share ideas: favor active, expressive participants; recommendations can be sought from teams if uncertain.

Grouping recommendations:

Limit to four groups or fewer.

Each group should have 5‑6 members to avoid diffusion of responsibility.

Ensure each group contains mixed roles (product, design, business) for diversity.

If senior leaders join, place them in a separate group to maintain an egalitarian atmosphere.

3. Organizers: Defining Clear Roles and Introducing the "Facilitator Assistant"

Online agile co‑creation workshops are typically organized by members of the user‑research team, who bring user‑centric insights and are familiar with co‑creation tools and processes.

Because online coordination lacks the natural flow of in‑person interaction, organizers must handle both their specific tasks and the operation of digital tools. Clear role division prevents overlap and chaos.

Host: guides the entire online session, ensures goal achievement, maintains order and atmosphere.

Group facilitator: leads each breakout group, keeps the group on track, and sustains engagement.

Research input provider: delivers concise key findings from prior user research, focusing on core insights rather than exhaustive stories.

Facilitator assistant (new role): a technically proficient person who operates the digital platform, handles backstage tasks, and assists participants with tool‑related issues.

4. Online Venue: Essential Digital Tools for Successful Co‑Creation

The online venue must replicate the collaborative space of a physical workshop.

Online meeting platform : Must support breakout rooms, recording, screen sharing, and permission controls for hosts and assistants. Paid solutions such as ZOOM, Tencent Meeting, or Feishu are often required.

For audience guests who may not actively discuss, a separate meeting room (e.g., internal Joymeeting) can be used, with the facilitator assistant streaming the main session to them.

Online canvas/whiteboard : Choose a tool with low learning curve, full functionality for simultaneous collaboration, import/export capabilities, and interactive elements (stickers, emojis, timers). Examples include Boardmix and Teamind.

Low authentication/operation cost.

Comprehensive features for real‑time collaboration and material handling.

Interactive assets to foster a lively co‑creation atmosphere.

In summary, careful preparation of goals, participants, organizer roles, and digital tools forms the foundation for effective online agile co‑creation workshops.

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team collaborationUser Researchagile co‑creationonline workshopremote facilitation
JD.com Experience Design Center
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JD.com Experience Design Center

Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.

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