Seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition: Virtual IP Innovation Track and Tencent Advertising's Virtual Human Creative Service

The seventh China International "Internet+" College Student Innovation and Entrepreneurship Competition concluded successfully, introducing an industry challenge track that emphasizes real‑world applicability and requires teams to combine theory with practical problems to produce optimal solutions.

Tencent, as a representative internet technology innovation enterprise, received the "Industry Challenge Track Excellent Organization Award"; its proposed topic — "‘智’造创新 of Virtual IP" — was shortlisted, and the team from Beijing Institute of Technology won the silver award after rigorous selection.

The virtual IP industry faces challenges in establishing a complete business model and in high‑cost, low‑efficiency production processes involving 3D modeling, rigging, voice customization, and animation synthesis.

To address these issues, the Beijing Institute of Technology team developed a self‑researched light‑field acquisition platform, creating a replaceable, standardized production pipeline that enables low‑cost, high‑quality batch production of virtual digital humans.

They also built an AI "cerebellum" and voice‑to‑motion automatic generation technology, integrating various AI levels with digital humans to launch projects such as virtual anchors, opera digital persons, and sign‑language hosts, further enhanced by their own digital‑human cloud platform and 5G technology for intelligent, convenient, and diversified applications.

Separately, Tencent Advertising has continued to explore virtual IP business models, launching a virtual human creative service based on Tencent AI Lab’s virtual human generation and driving technology; advertisers need only provide copy and minimal video material to obtain high‑fidelity voice and flexible animation.

The service reduces production cost and speeds up output—Tencent’s "AI艾灵" is the first AI‑driven virtual human, allowing advertisers to generate vivid animations from text alone without modeling or motion‑capture expenses.

With Tencent Advertising’s virtual human creative service, advertisers can rapidly batch‑produce virtual human creative materials, greatly enhancing appeal, competitiveness, and ad delivery performance.

Testing with multiple advertisers showed noticeable improvements in volume and click‑through rate, and Tencent Advertising plans to keep upgrading the service with motion capture, thousand‑face techniques, and broader collaborations.