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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
Mar 23, 2026 · Industry Insights

Why Tencent’s $885K KDD Cup Challenge Could Redefine Recommendation Systems

The 2026 KDD Cup, powered by Tencent’s Advertising Algorithm Competition with an $885,000 prize pool, challenges participants to unify sequence modeling and feature interaction in large‑scale recommendation systems, offering academic publication paths, real‑world deployment opportunities, and strict latency constraints that push both research and engineering innovation.

AICompetitionKDD Cup
0 likes · 16 min read
Why Tencent’s $885K KDD Cup Challenge Could Redefine Recommendation Systems
Tencent Advertising Technology
Tencent Advertising Technology
Feb 13, 2026 · Frontend Development

How AI‑Native Turns Front‑End Development into a Spec‑Code‑Quality Closed Loop

This article details how Tencent Advertising’s AI‑Native approach restructures front‑end development by centering on spec‑driven repositories, automating code generation, visual verification, and quality checks, ultimately achieving a fully automated AI‑driven development pipeline that reduces coding effort by up to 90 percent.

AISpec‑Driven DevelopmentVisual Testing
0 likes · 30 min read
How AI‑Native Turns Front‑End Development into a Spec‑Code‑Quality Closed Loop
Tencent Advertising Technology
Tencent Advertising Technology
Feb 5, 2026 · Artificial Intelligence

How Multi-Agent VLMs and PNU Loss Achieve High‑Accuracy Harmful Content Detection with Only 50 Labels

This article presents a low‑resource offensive content detection framework that leverages multi‑agent visual‑language models (MA‑VLMs) for self‑training and a novel Positive‑Negative‑Unlabeled (PNU) loss, enabling accurate classification with as few as 50 annotated samples across multimodal datasets.

Multi‑modal AIPNU losscontent moderation
0 likes · 20 min read
How Multi-Agent VLMs and PNU Loss Achieve High‑Accuracy Harmful Content Detection with Only 50 Labels
Tencent Advertising Technology
Tencent Advertising Technology
Jan 22, 2026 · Artificial Intelligence

How Tencent’s Bidding Algorithms Evolved from GMPC to GRB: A Deep Dive into Generative RL for Ads

The article reviews the 2025 evolution of Tencent advertising’s bidding system—from the second‑generation GMPC control algorithm through the third‑generation MRB reinforcement‑learning model to the fourth‑generation generative RL GRB—detailing architectural upgrades, multi‑channel modeling, training pipelines, and experimental gains, and outlines the 2026 AI‑agent roadmap.

AdvertisingOnline Learningalgorithm
0 likes · 15 min read
How Tencent’s Bidding Algorithms Evolved from GMPC to GRB: A Deep Dive into Generative RL for Ads
Tencent Advertising Technology
Tencent Advertising Technology
Jan 8, 2026 · Artificial Intelligence

How Tencent Boosted Ad Experience by Up to 20% Using Reinforcement‑Learning‑Based Ranking

Tencent's ad tech team redesigned its ad ranking system by adding a parallel user‑experience‑optimized pipeline and evolving from manual CEM tuning to DDPG‑based reinforcement learning, achieving 10‑20% improvements in CTR, repeat‑view rates, and other experience metrics while maintaining overall spend.

AdvertisingRankingUser Experience
0 likes · 17 min read
How Tencent Boosted Ad Experience by Up to 20% Using Reinforcement‑Learning‑Based Ranking
Tencent Advertising Technology
Tencent Advertising Technology
Nov 28, 2025 · Artificial Intelligence

How Retrv-R1 Redefines Universal Multimodal Retrieval with Reasoning‑Driven MLLM

Retrv‑R1, a reasoning‑driven multimodal large language model framework, tackles the precision‑efficiency dilemma of universal multimodal retrieval by introducing a two‑stage coarse‑to‑fine pipeline, an information‑compression module, a detail‑inspection mechanism, and a three‑stage training strategy, achieving SOTA performance across accuracy, efficiency, and generalization benchmarks.

GeneralizationMLLMdetail inspection
0 likes · 21 min read
How Retrv-R1 Redefines Universal Multimodal Retrieval with Reasoning‑Driven MLLM
Tencent Advertising Technology
Tencent Advertising Technology
Nov 20, 2025 · Artificial Intelligence

CoderRec: Latent Reasoning Boosts Sequential Recommendation

CoderRec, a new sequential recommendation framework jointly developed by Tencent Advertising Technology and Tsinghua University, combines domain‑specific latent reasoning with cross‑scale model collaboration to capture implicit user intent and fuse large‑language‑model semantics with traditional recommender signals, achieving state‑of‑the‑art performance on multiple Amazon datasets.

Artificial IntelligenceRecommender Systemscross-scale collaboration
0 likes · 17 min read
CoderRec: Latent Reasoning Boosts Sequential Recommendation
Tencent Advertising Technology
Tencent Advertising Technology
Nov 6, 2025 · Artificial Intelligence

Boosting Web UI Test Efficiency with AIGC: From Manual Scripts to Intelligent Automation

This report examines the challenges of Web UI testing in Tencent's advertising platform, analyzes current inefficiencies, and presents an AIGC-driven solution that leverages large language models, semantic scripts, and automated pipelines to dramatically improve test case generation, execution accuracy, and CI/CD integration.

AIGCAutomationCI/CD
0 likes · 27 min read
Boosting Web UI Test Efficiency with AIGC: From Manual Scripts to Intelligent Automation