Tencent Advertising Algorithm Competition: AI-Powered Creative Engine Live Stream

The Tencent Advertising Algorithm Competition aims to promote industry-academia collaboration and help participants explore the application prospects of algorithm technology. To broaden participants' perspectives and keep them at the forefront of industry technology, the official competition has launched the "Advanced Skills" live stream series, providing valuable technical content.

On June 10th, NVIDIA's Asia-Pacific AI Developer Technology Solutions Manager Wang Zhexun provided an in-depth analysis of NVIDIA's new recommendation system solution Merlin. On June 24th, Tencent Advertising Senior R&D Engineer Chen Fan detailed the application architecture of Tencent's ad recall system and how it supports current advertising business. These two live streams attracted over 6,700 viewers across five platforms simultaneously.

Those interested in reviewing the first two episodes or related content from previous "Vision Cup" live stream weeks can request relevant PPTs by sending "live" to the official account.

On June 25th at 19:30, the third episode of the "Advanced Skills" series - "Tencent Advertising Creative: Intelligent Creative Engine" - will premiere. The official will invite Tencent Senior Algorithm Researcher Lu Qinglin to introduce the application of algorithm technology in Tencent's advertising creative process and explore new technological possibilities with participants.

The live stream content focuses on how advertising creation has evolved from manual labor (1.0) and creative competition (2.0) to intelligent production (3.0). The session will primarily address three questions: How are advertising creative industry rules transformed into multimedia AI algorithms? How to build a positive feedback loop of analysis, creation, delivery, and effectiveness? What are the future directions for intelligent advertising creativity?