How Agentic AI Can Automate 60% of Marketing Work and Drive 10‑30% Revenue Growth
McKinsey’s report shows that agentic AI, built on large models, can take on about 60% of marketing tasks—automating content creation, audience testing, and media planning—while boosting revenue 10‑30%, increasing execution speed 10‑15×, cutting costs, and outlining a five‑step workflow transformation with associated risks and governance recommendations.
