How Alipay Boosted Ad CTR and CPM with Cold‑Start Fixes, Knowledge Transfer, and Real‑Time Learning
This article details Alipay's advertising algorithm upgrades—including sample‑enhanced cold‑start mitigation, cross‑scene and user‑segmented knowledge transfer, and real‑time feature and online‑learning optimizations—that collectively lifted CTR, CPM, and overall business revenue.
