Traffic Distribution and Allocation: Non‑Intervention vs. Intervention, Objectives, and Technical Solutions
The article compares non‑intervention (natural) traffic, where models autonomously maximize UV, with intervention (allocation) traffic that fine‑tunes re‑ranking to meet short‑term business goals, outlines objectives of balancing immediate profit and long‑term value, and presents two technical solutions—an ML‑plus‑OR integer‑programming model and a PID‑based control loop—for real‑time traffic allocation.
