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Zhixing ZXD Design Center

The Zhixing Experience Design team (ZXD) leads innovative UX design and research for Zhixing Train Ticket, aiming to deliver smarter, more caring, and warmer product experiences.

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Latest from Zhixing ZXD Design Center

33 recent articles

Zhixing ZXD Design Center

Mar 22, 2022 · Frontend Development

How We Redesigned the Smart Travel App’s Route List for Faster Comparison and Better UX

This case study details how the Smart Travel app’s route‑list page was completely re‑designed—introducing a unified list, new tab interactions, visual noise reduction, and card redesign—to boost comparison efficiency, improve user guidance, and achieve higher conversion rates comparable to train and flight listings.

FrontendInteraction DesignUI/UX

0 likes · 6 min read

How We Redesigned the Smart Travel App’s Route List for Faster Comparison and Better UX

Zhixing ZXD Design Center

Mar 1, 2022 · Product Management

How We Crafted a Trendy 2021 Spring Travel Campaign: Design Process & Visual Guide

This article reviews the 2021 Zhixing Spring Travel campaign, detailing the design direction, activity decomposition, PRD refinement, visual guidelines, and the application of a lightweight pseudo‑3D style and the distinctive “回” symbol across the UI to create a cohesive, trendy user experience.

DesignProduct DesignUI guidelines

0 likes · 8 min read

How We Crafted a Trendy 2021 Spring Travel Campaign: Design Process & Visual Guide

Zhixing ZXD Design Center

Sep 29, 2021 · Product Management

How We Revamped a Membership Center to Boost Decision Efficiency and Brand Recall

This case study details the redesign of the ZhiXing membership center, outlining how a new framework, upgraded visual language, and distinctive brand memory points were created to shorten user paths, enhance perceived exclusivity, and strengthen overall brand recognition.

Product DesignUXVisual Language

0 likes · 6 min read