How Marketing Managers Can Design a Successful 1‑Yuan Exchange QR‑Code Promotion (Case Study of Dongpeng Special Drink)

This article outlines a step‑by‑step framework for market managers to plan, budget, execute, test, and analyze a "1 yuan exchange" QR‑code promotion, covering goal definition, consumer insights, location selection, workflow design, incentive structures, A/B testing, and real‑time data monitoring to ensure the new product gains exposure and market share.

1 yuan exchangeQR codecampaign planning

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How Marketing Managers Can Design a Successful 1‑Yuan Exchange QR‑Code Promotion (Case Study of Dongpeng Special Drink)

Digital Planet

Apr 26, 2026 · Industry Insights

Why Dongpeng’s 1‑Yuan Exchange Uses Two Redemption Modes to Fit Different Retail Terminals

Dongpeng Special Drink’s 1‑Yuan exchange program adopts both a direct‑scan‑verification mode and an unlock‑red‑packet mode to accommodate the varied cooperation levels, operational constraints, and digital‑transformation goals of small independent stores versus large chain retailers, thereby maximizing coverage and driving terminal digitization.

1 yuan exchangeMarketing Strategydigitalization

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Why Dongpeng’s 1‑Yuan Exchange Uses Two Redemption Modes to Fit Different Retail Terminals