Data is a company's core asset, and digitalization is its core strategy. Digital Planet focuses on exploring enterprise digital concepts, technology research, case analysis, and implementation delivery, serving as a chief advisor for top‑level digital design, strategic planning, service provider selection, and operational rollout.
The article argues that AI reduces interpersonal coordination costs but shifts transaction costs to integration, verification, trust, accountability, and platform relationships, citing Coase's theory and a METR 2025 experiment showing AI increased developer time by 19% despite perceived speed gains.
Moutai 1935's Mid-Autumn campaign exemplifies its shift from channel-driven shipment volume to consumer-driven 'fan marketing,' focusing on on-premise consumption via chef partnerships and mandatory bottle-opening, while highlighting systemic challenges of linking offline consumption to user identities and aligning channel incentives with long-term relationship building.
This article explores how mycelium-inspired organizational design enables enterprises to maintain continuity amid change by combining a strong core with flexible frontlines, allowing different work modes for standard and custom orders while preserving shared capabilities and commitments.
This article analyzes a four-step omnichannel fan marketing framework for food and beverage brands: decoding unspoken emotional needs via a 95-emotion taxonomy, segmenting users into four personas within the same scenario, aligning brand presence with temporal rhythms, and embedding products into self-organized communities—illustrated by a freeze-dried coffee case that boosted search 158% and new customers 82%.
This article argues that every task handoff implicitly carries a contract defining outcome, authority, and escalation, and that the AI era forces organizations to make these contracts explicit, machine-readable, and versioned to prevent accountability gaps when digital employees execute tasks at machine speed across systems.
Major Chinese baijiu brands like Luzhou Laojiao, Fenjiu, and Yanghe are shifting channel rebates from rewarding inventory stocking to rewarding actual bottle openings and consumer scans, signaling an industry-wide move from channel-stuffing to user-centric 'omnichannel fan marketing' that prioritizes real consumption data over pipeline pressure.
Budweiser China faces declining volumes as the beer market shifts from nightlife to instant retail; the company is investing heavily in O2O channels and digital user identification to transform terminal-dependent positioning into direct consumer relationships, but faces challenges in price discipline, fulfillment costs, and brand perception transfer.
The article analyzes four terms for enterprise AI—tool, assistant, digital employee, and digital labor force—explaining how each implies different governance models, responsibility boundaries, and management practices, and argues that correct naming aligns authority, oversight, and accountability as AI shifts from personal assistants to autonomous agents.
Analysis of China's beverage industry shift from shelf-based distribution to restaurant channels, revealing rising channel costs, diminishing returns, and the need for user-centric 'omni-channel fan sales' models over traditional deep distribution, backed by Bain, Nielsen, and Kantar data.
The article argues that correct digital requirements cannot be produced by business units alone; they emerge from a four-level penetration process — requests, needs, rigid needs, and pain points — requiring cross-functional collaboration, organizational capabilities, and shared accountability.
