JD Cloud Developers
Dec 7, 2020 · Product Management
How JD’s 11.11 Campaign Redefined Visual Design for Multi‑Phase User Engagement
The article details JD.com’s 11.11 promotional campaign, explaining how the shift from merchant‑focused pre‑heat to consumer‑focused peak phases drove a unified visual strategy centered on the "interconnect" motif, component consistency, color transitions, and streamlined user experience across online and offline touchpoints.
11.11 promotionbrandingcampaign strategy
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